CEO Message

Message from the CEO – Denise Vidal

At LCEC, we are constantly striving to improve all aspects of our business – whether it is reliability, customer service, technology, safety or financial performance. Our focus on delivering the power that energizes our community began in 1940 when the cooperative was established and has become the foundation of everything we do. Our commitment to our core values, unwavering ethical business practices and generous community support is part of our rich history and it is the basis for how we conduct our business every day.

We are pleased with the progress we have made in managing costs, promoting conservation and expanding our service options. Looking ahead, LCEC remains committed to pursuing new initiatives that improve our business and our communities while maintaining our tradition of providing efficient, reliable, cost-competitive electric and emerging energy solutions and excellent service.

Rest assured that Customer Care stands ready to assist you with your LCEC account.

About Denise Vidal

Denise Vidal was appointed as Executive Vice President and Chief Executive Officer in 2019. She has extensive experience in the utility industry including combined experience in the telecom business and multiple divisions within the LCEC organization. She held a number of leadership positions encompassing marketing operations, customer service, and finance and accounting. During her time as a leader, she led numerous initiatives to improve both customer service, business efficiency, and financial performance.

At LCEC, her leadership is focused on providing a quality customer experience by delivering reliable electricity at the lowest reasonably achievable price.

Click here to correspond directly with Ms. Vidal’s office.